The demure trend is blowing up and breaking the internet right now. For the uninitiated, this trend started when TikTok beauty influencer Jools Lebron made a now-viral 40-second clip featuring her work makeup routine. In this clip, she educates her followers in the most unserious way, how to wear makeup to work. She highlights how she’s very demure, very mindful, very cutesy while getting ready for her job and encourages her followers to embrace their femininity and elegance. As this trend caught social media by storm, celebrities like Khloe Kardashian, Penn Badgley, JLo & more followed suit. So we thought we should ride the wave and bring you our edit of cutesy, demure pieces that will make you fall in love with all things girly and dainty all over again. Let’s go!
See how they have all the colours of the rainbow? Very demure, very cutesy.
Twisty, turny, cutesy, demure.
The trusty tennis bracelet will never not be demure.
Super classic. Super demure for every reason & season.
Nothing screams demure like a pretty pink pair of earrings.
A timeless piece for a timeless demure girlie.
Bows on your fingers? Of course, they’re demure!
An everyday-appropriate pop of pink. Love love love.
A demure layered stack. What’s not to love?
Essential Mirror Stud Earrings
Want to be demure for work? Pick this perfect pair.
